"Should we take the safe path, or pioneer an unknown one?"

In an age of chaos where uncertainty is the norm, WEMADE has made a surprising choice. We have chosen to face fear head-on and to go for the challenges. This is the core of WEMADE's newly stated 'WE DARE' philosophy.

Daring to Refuse Predictability

In a landscape of familiar routes where most companies would seek proven formulas for success, WEMADE has boldly chosen a different path.

"We've always chased success and innovation by going on predictable paths towards predetermined goals.

Safe paths, paths that others have already proven. However, true innovation begins when we break through that pre-established order."

This statement goes beyond a mere slogan. It's the core principle of actions that WEMADE is striving to instill in corporate DNA; a firm commitment to opting for Challenges over Safe Routines, and Action over Observation.

Learning From Nature's Lessons on Innovation

The WE DARE philosophy's intrigue lies in its roots in natural evolution.

"As natural evolution indicates, greatness is not the result of precise planning. Instead, it's the culmination of countless coincidences, unexpected variations, and numerous attempts that may seem like failures."

Over billions of years, nature has achieved variety and innovation beyond imagination even without set objectives. In the same context, we at WEMADE believe that bold new attempts are what leads to true innovation, and not perfect plans. Instead of fearing failure, we learn from it to take one step further to better outcomes. This is what constitutes the core of WE DARE.

WEMADE's Four Core Principles

The WE DARE philosophy can be defined with four detailed principles for action, going beyond a mere slogan.

1. Challenge: getting out of the comfort zone, boldly heading in to new areas

2. Fairness: prioritizing fairness above all else in all processes and results

3. Transparency: sharing everything with an open mindset and hiding nothing

"4. Community: building ecosystems together to grow together

These four principles apply to all decision-making and projects at WEMADE."

To test the value of each new idea, we ask these questions: "Is it truly challenging, fair, and transparent? Can we do this with our community?"

Our Way of Turning Fear Into Action

WEMADE's WE DARE is not about a mindless commitment to reckless challenges. It is instead about encouraging the acknowledgement of fear and anxiety rather than avoiding them, so that we can face them head-on.

"We embrace uncertainty; we know that innovation is born in the place of failure."

Amidst the face-paced changes of the video game industry, safe paths can instead lead to deeper pitfalls. The WE DARE philosophy encourages us to accept such paradoxes, and to actively jump into uncertainty to discover new opportunities.

Turning Past Successes into Future Ones

Looking back at the history of WEMADE, the WE DARE spirit can be seen in our DNA. In the late 90s, we took a chance on the uncertain market of online gaming and delivered the success of The Legend of Mir. In the 2000s, we boldly entered the Chinese market when many doubted its potential and proved ourselves with astounding results.

These past successes have formed the basis of the WE DARE philosophy. At WEMADE, we know that we "always broke through what stood before us, even when faced with doubts". And this is also how we will take on future endeavors.

Our Game-Changer Mindset

"Change is no longer an option. As game-changers, we will rewrite the rules. We will break through established order, and define the limits as we cross them."

At WEMADE, we aim to carve out our own position as Game Changers; past that of a normal game company, towards contributing to making the world better through games and technology. Reflected within it is our bold attempts to challenges ourselves, to go beyond existing norms and limits.

A Culture of Embracing Failure

To bring to life the WE DARE spirit, we actively encourage an internal culture of embracing failure.

The goal is to cultivate an environment based on a shared sense of safety in which anyone can suggest and try out new ideas, share experiences of failure, and learn from them together.

This policy is put into practice at WEMADE. We aim to ensure that everyone embodies the WE DARE values with internal challenge sharing sessions and failure case studies.

The Beginning of a Journey—Imagining the Unimaginable

"Together, we create the unimaginable. We Dare."

WEMADE's WE DARE philosophy goes beyond a simple statement.

This is the beginning of a journey, where we imagine the impossible, and realize it.

Watch us as we innovate with WE DARE and leave an impact on the wider world by going beyond the limits of games and technology. This experience will undoubtedly be memorable.

WEMADE's Bold Statement, WE DARE.

Walking forward on this new path, we now know how to enjoy this unpredictable journey, to go beyond predefined limits, and to not fear failure. Let us all look forward to where this journey will take us.