Apr 25, 2025
“This game remembers you: your every choice, strategy, and moment of victory and defeat..."
What if this wasn't just a marketing phrase, but reality? This is the very question that lead to Infinity Play by Wemade and Nvidia. Going past simple technological innovation, to redefine the very fundamentals of what games are.
Evolving Past Games
Up until now, improvements and evolutions in games were mostly visual. Better graphics, bigger in-game worlds, and more content. However, Infinity Play flips this entire paradigm. The mark of true innovation lies in how intelligently a game interacts with players.
This bold vision of Wemade started from one fundamental question. "How alive can games become?" A world that reacts meaningfully to every choice and every action made by players, a world where these experiences lead to real value - these are the limits that Infinity Play breaks down.
AI and Blockchain: the Two Wings of Innovation
The core of Infinity Play lies in the convergence of two innovative technologies: AI and blockchain. Together, these two already powerful technologies exponentially expand the potential of games.
Keita Iida, Vice President of Developer Relations at NVIDIA, explains this system as a technology that "enables characters to recognize situations, analyze player actions, remember patterns and develop strategies." And the results are similar to playing against human enemies that continuously learn from your gameplay habits.
The video game industry has already picked up on these changes. In the last 3 years alone, the number of game studios implementing AI technologies has increased from 35% to 62%. And the number of FPS games that utilize adaptive AI has increased three-fold since 2020. This goes past a simple trend and signals a seismic shift of the entire industry.
The Gameplay Revolution: Re-invention of FPS and MMORPG
How is Infinity Play implemented in real games?
In our FPS game, it can be seen in the tactical AI assistant system Viper. This system predicts enemy placements based on previous combat data, scouts them with drones, and suggests the best possible approach routes. With this system, your reflexes are enhanced with your cooperation with AI - turning you into a master tactician on the battlefield.

In our MMORPG, it completely reinvents boss raids. No more are the times when guilds could simply memorize raid patterns and repeat the same strategies. Now, boss monsters can analyze how you and your team cooperate, locate your healers and DPS, and recognize preferred tactics to devise new strategies to disrupt your team's approaches. With each battle different from the last, players are lead to adapt and be constantly creative.
In-game experiences that lead to real values
Yet more innovation in Infinity Play can be seen in how in-game assets come to hold real values through blockchain. From rare-grade items to AI companions, items obtained in the game can be minted into NFT to be saved and traded.
This signifies something greater than simply assigning monetary value to items. It shows true recognition of the technology, time, and effort that the players spend. This is what blurs the lines between games and reality. Playing games goes from a 'waste of time' while detached from reality to an activity that generates real value.
From Consumer to Creator: the Evolution of the Player
Wonil Suh, General Leader of Wemade's WEMIX PLAY Center, defines the Infinity Play vision as "A paradigm shift where players change from consumers of content to proactive creators".
That would be the perfect implementation of Wemade's WE DARE philosophy. Having the courage to step onto a path nobody else has, instead of choosing the safe path: Infinity Play is the fruit of that bold and daring spirit.
Tangible Impact: Infinity Play in Real Numbers
Infinity Play is not simply a vision; it generates real business values. According to recent research, AI integration cuts down on game development expenses by 20$ to 30%, while increasing player immersion by up to 40% and user retention from 15% to 20%.
And further down the road, the AI video game market is expected to increase in size by $27.47 billion from 2025 to 2029. As pioneers of this growing market, we do not simply follow the trend; we set new standards.
Synergy With Nvidia: Turning the Vision into Reality
Wemade's partnership with Nvidia plays a critical role in turning Wemade's innovative vision into reality. Nvidia's top AI technologies combined with Wemade's extensive game development experience is turning what was seen as "Sci-Fi only a few years ago into playable reality."
This cooperative relationship goes beyond a simple technological alliance, and has grown into a strategic partnership that works towards redefining the futures of games. The synergy of the two companies accelerate the Infinity Play vision, fueling the generation of richer and deeper game experiences.
The Wemade DNA: Relentlessly Challenging Ourselves Towards Innovation
Infinity Play marks another milestone in the history of Wemade. Just as we took a chance on the uncertain market of online gaming and delivered the success of The Legend of Mir in the 1990s, in the 2000s we boldly entered the Chinese market when many doubted its potential and proved ourselves with astounding results. With the experience of these past successes, Wemade is now writing the beginning to a new chapter in video games again.
Infinity Play is "Wemade's long-term initiative to build the next-generation game ecosystem". With this long-term vision, we aim to redefine the fundamental potentials of games, not stopping at mere tech demos or passing trends.
An Invitation to the Future
In the world of Infinity Play, every choice has meaning, and every action has an impact. Once only one-way experiences, games become living ecosystems that evolve with players.
Now, here is the question. Imagine a world where games understand you, one where your actions have a lasting impact. What will you create here?
When the game actually reacts to you, how differently will you play? This is Wemade's invite to this innovative journey, to investors who wish to share this vision with creative talent. Infinity Play: the future of interactive games is already here. Now is the moment to create this future together.
Pioneering this unknown path, we know how to enjoy this unpredictable journey, to go beyond predefined limits, and to not fear failure. Infinity Play is the latest chapter in this journey, where we write new sentences in to the history of games.
Together, we create the unimaginable. We Dare.