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- Wemade and Capital Block to Launch Innovative Web3 Sports Fan Loyalty Programs in MENA Region
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- 2024.04.25
- WEMIX3.0-based web3 loyalty programs will transform how sports fans engage and interact with their favorite teams and players.
- Partnership to offer innovative web3 sports loyalty initiatives tailored for sports clubs, federations, and leagues in Saudi Arabia, the UAE and Middle East
- Aligns with Wemade's continued expansion of its blockchain-based business in the MENA region
An innovative sports agency that connects fans with digital technology and the economy through the latest Web3 capabilities, Capital Block has created successful NFT fan loyalty projects in partnership with notable names like Binance, footballer Cristiano Ronaldo, Manchester United Football Club, and the McLaren Racing F1 team. It plans to leverage Wemade’s advanced blockchain technology to create a new sports fandom culture that enhances connections and interactions between fans and teams.
The partnership will offer innovative web3 sports loyalty initiatives tailored for sports clubs, federations, and leagues throughout the Middle East, especially in Saudi Arabia and the the United Arab Emirates (UAE), which have been actively investing in sports and gaming. Each loyalty program will offer customized information and issue tradable NFTs that fans can use to unlock access to experiences and rewards that are exclusive to each club or player.
"We are thrilled to partner with Wemade to reshape fan loyalty and engagement with blockchain and Web3 technology,” Tim McNally, CEO, Capital Block CEO. “Our combined web3 and sports sector expertise makes us uniquely positioned to revolutionise fan experiences for sports brands and organisations in the Middle East and around the world.”
This latest initiative aligns with Wemade's continued expansion of its blockchain-based business in the Middle East and North Africa (MENA) region. Just over a year after establishing regional operations in the UAE, Wemade made history as the first Korean game company selected as an official ecosystem partner by the Dubai International Financial Centre (DIFC) Innovation Hub. To strengthen its presence, Wemade is building the WEMIX PLAY Center within the DIFC Innovation Hub, positioning it as a new focal point for global web3 gaming innovation.